Joseph Pidala

Digital Asset & Product Strategist

10+ years building at the intersection of digital assets, AI, and cybersecurity.

About Me.

I’m Joseph, a product strategist focused on frontier technologies reshaping how we exchange value, move through the world, and learn.

I help people understand how digital assets are changing our relationship with money, including bitcoin as a store of value, stablecoins as a medium of exchange, and decentralized finance as an alternative to traditional banking.

I'm also focused on two shifts in AI that I believe will have exponentially positive impact:

  1. AI’s ability to personalize and scale education
  2. Autonomous vehicles’ potential to redefine infrastructure, safety, and access

I believe in loyalty, transparency, and keeping your word. I believe in thinking bigger than you are supposed to, taking calculated risks, and moving with urgency. And I believe that being a little weird is part of building what hasn't existed before.

I’ve worked across product, cybersecurity, and legal operations at companies like Facebook, Robinhood, PwC, and P&G. My path has taken me from launching a crypto wallet to advising foreign governments on cyber policy. I hold a master’s degree in digital technology and still learn something new every day.

In my downtime, I study philosophy and martial arts, and wonder why good Italian espresso is so hard to find.

 

Expertise: Product Management, Product Operations, Digital Asset Strategy, Cyber Risk Management.

Contact.

“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”
- Steve Jobs
© 2025 Joseph Pidala. All Rights Reserved.